Glossary / WhatsApp Green Tick (Verified Business)
WhatsApp Green Tick (Verified Business)
The WhatsApp Green Tick is Meta's verification badge on a WhatsApp Business profile — it confirms the account belongs to a verified brand, but does not affect message deliverability or daily sending limits.
Full definition
The WhatsApp Green Tick — officially the Verified Business badge — appears next to a business's display name in WhatsApp chats, signalling to customers that Meta has confirmed the account belongs to a real, named brand. The primary practical benefit is display name visibility: without the green tick, contacts see only a phone number in conversation headers; with it, they see the brand name. The badge does not increase daily message limits, improve Quality Rating, or provide any algorithmic advantage in deliverability — those are controlled independently by the WhatsApp Business API tier and Quality Rating. Applying requires a verified Meta Business Account, an active WhatsApp Business API connection, and a business that meets Meta's eligibility criteria; not all SMBs qualify, and approval is at Meta's discretion.
Key facts
- Officially named the 'Verified Business' badge by Meta
- Makes the brand display name visible in chat headers — phone number shows instead without it
- Does not increase daily messaging limits or improve message deliverability
- Requires a verified Meta Business Account and an official WhatsApp Business API connection
- Meta determines eligibility — approval is not guaranteed regardless of business size
- Application review typically takes 2–4 weeks; no SLA is published by Meta
Related terms
The WhatsApp Business API (now Meta's Cloud API) is the official programmatic interface that lets businesses send and receive WhatsApp messages at scale, send bulk campaigns via approved templates, and build AI agents or chatbots — distinct from the free WhatsApp Business app which is single-user only.
ReadWhatsApp bulk campaigns are mass marketing messages sent via pre-approved template messages on the official WhatsApp Business API — used for promotions, abandoned-cart recovery, order updates, and re-engagement, with full delivery and read analytics.
ReadWhatsApp Quality Rating is Meta's live score (High, Medium, or Low) for a WhatsApp Business number — based on user block and report rates — that controls your daily messaging limit.
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