Glossary / WhatsApp Bulk Campaigns
WhatsApp Bulk Campaigns
WhatsApp bulk campaigns are mass marketing messages sent via pre-approved template messages on the official WhatsApp Business API — used for promotions, abandoned-cart recovery, order updates, and re-engagement, with full delivery and read analytics.
Full definition
A WhatsApp bulk campaign is an outbound message sent to a segmented audience using templates that have been pre-approved by Meta. Unlike SMS or email blasts, WhatsApp campaigns require opt-in and use structured templates (marketing, utility, or authentication categories), which keeps deliverability and engagement rates high — typically 90%+ open rates and 20–40% click-through on well-targeted campaigns. NimbleBiz.ai's campaign manager handles segmentation, template approval, sending, and real-time analytics including delivery, reads, replies, and revenue attribution per campaign.
Key facts
- Average open rate: 90%+ (vs. ~20% for email)
- Requires pre-approved templates and customer opt-in
- Three template categories: marketing, utility, authentication
- Per-message pricing set by Meta, varies by country
- Full funnel analytics: delivery, read, reply, revenue
Related terms
The WhatsApp Business API (now Meta's Cloud API) is the official programmatic interface that lets businesses send and receive WhatsApp messages at scale, send bulk campaigns via approved templates, and build AI agents or chatbots — distinct from the free WhatsApp Business app which is single-user only.
ReadCPL (cost per lead) and CPS (cost per sale) attribution is the practice of tying every lead and sale back to the exact ad, campaign, channel, or agent that generated it — so marketing spend is measured against revenue, not vanity metrics like clicks.
ReadAI-powered abandoned cart recovery re-engages customers who added items to a cart but didn't check out — typically via WhatsApp — using a personalized AI conversation instead of a generic email. Recovery rates of 15–30% are typical, compared to 2–5% for email.
ReadSee whatsapp bulk campaigns in production
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